Taking their mantra of embracing beauty inside and out one step further, aerie (American Eagle's sister line of intimates, swimwear and apparel) unveiled this morning their Spring 2014 "aerie Real" campaign, challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel.
The #aerieReal movement gives women of all shapes and sizes the chance to discover intimates styles that work best for their body types, by showcasing natural models both in the campaign and in the brand's innovative bra guide, which launched today on the site. The brand also activated today their "Real Girl Talk" hotline, offering experts available to answer product and fit questions 24 hours a day, 7 days a week.
